Timescales and Budgets

Printing costs

With the website we were looking at called cheapest print online, it would take 7 days with standard delivery for the posters to arrive, with express delivery it would take 2 days and with  fast track it would be next day delivery. This averages out to around 5 days on average for the posters to be delivered.

This is the evidence of my research into the costs of the prints and to show the price in total. It would cost you £17.34 for 7 day delivery for 50 gloss paper prints of your own design.

This gives us 7 days to work on write ups and other written work to be completed.

The photo shoot
 The photo shoot we did in the studio was very helpful towards the poster. We got the images of the products that we needed.

For the shoot we needed a college camera (DSLR) and the studio with the help of Mel for the lighting and Adam and Stephen prepping the products as he wanted them photographed while Alex and my self were in charge of taking the photos. 

This photo shoot took up a lesson of our time and Adam had to travel in. This is something we would have to consider to add to what would be the amount of payment in a real job with a client. It would average to around £35 an hour every time he came in. For the 4 times he came in for an hour and a half it would have added up to £210 pounds. 





Legal and Ethical issues
There were a few issues to address when considering all of the legal and ethical issues.
- When we were downloading the fonts we were thinking of using we had to make sure we had the rights to use them.
- When photographing the products that Adam bought in we had to make sure we weren't including the logo's so we either had to blur it out or take it from a different angle. This is one of the reasons we liked the idea of illustrating the stock images.
- We had to make sure the wording we were using wasn't patented by any other brand or company slogan.
- There is also a risk assessment for the photo shoot in a separate 

Risk Assessment of photoshoot

Target Audience - Canon's ad

The product is not targeted at a certain gender as it is a widely used product between genders and it can be intriguing to anyone. It doesn't really even have a target for the age. It could be presented to a person of any age and the aim of the advert would still be the same. It is presenting a very technical range of products and that is the only thing which means it would be aimed at a younger audience but it would be insensitive to regard an older generation as not interested in technology.

The product is a luxury item and not an everyday purchase. They are a new range which means it'll be a high price starting off. This means it is aimed at people with a certain lifestyle, someone who has high earnings and can afford an expensive gadget like a DSLR and also the time to go out and shoot on the DSLR.However the advert shows off one of life's unusual normally unseen events, that is how they are trying to inspire people to consume into their new product range so these seemingly untouchable events are made into reality. These items are generally aimed at someone who lives a very open relaxed lifestyle with time on their hands and an interest in travelling or seeing the world.

Presentation Of Case Study