Production plan 2

Production plan  2

Production materials and visualisation

Vintage cycling posters that were used to advertise races and brands off bike inspired this design. It is a very distinctive style that is widely associated with cycling so we thought it would be a great way to advertise bikes for hire. This kind of style has started to come back into fashion with younger people so we thought this would be the perfect way to connect with this audience.

These are a few of the retro cycling poster designs we took inspiration from:

We were really keen on the idea of using the hut and the path leading out, it gives the company a welcoming feeling and like it’s the place to go. We have used the Cambridge skyline again to reinforce this feeling of cycling being a way off life in Cambridge. The colour pallet in this design is very warm and bold. It fits with the vintage look when the colours are slightly off. We haven’t included any text in this design but it would have the company’s name over the top and also some more information such as contact details and price. This is the style of font that we would be using for the text. It is an art deco based style and we have adjusted it on Photoshop by adding a think stroke. This poster is aimed at a larger budget and what we think would be the most effective. 

We would like to include the cambridge skyline as a theme for the poster.

Potential Development

We have worked on other ideas that we could include include in the print advert to develop it. This could potentially include photos of the products/services that City Cycle Hire offer. We are planning on meeting with the client to discuss this potential development as well as including more information such as website, phone number and price list. We wanted to have a good idea of the style of the advert before we could develop the content further. We are aiming to tailor it to the clients needs, so we are factoring in further development through conversations with City Cycle Hire into our plan

Target Audience

This particular version of out print advert is likely to appeal to quite a wide rang of people but with the focus on the leasure cyclist of between 18-45. We decided that the vintage poster style would appeal to customers who are looking to use the hired bikes for leasure cycle rides rather than commuting to work. The poster is tailored to appeal to an older audience because they can relate to the vintage style look. We also took into consideration younger customers and specifically tourists because we feel the style is fashionable at the moment and including the Cambridge sky line is a good way to show them a stylish way to explore cambridge.

Timescales and budget

The poster would be exported for print form so that it could be printed up to A3. The cost for 50 posters to be printed at Print Carrier would be around £35 and these would be delivered to the client directly from the printers. We have found local pritners in cambridge so that and delivery charges will be kept to a minimum

For this to be produced it would take about 30 hours of the artists time so we would aim to have it done by the 15th February.  With varying work days this is a safe estimate and is managable to finish before this date

We would create all of the assets for the design from scratch so there would be no issues with copyright there. The font is called Grenadier NF and is free for commercial use so there wouldn’t be any extra costs there. 

Production Plan 1

Production plan 1

Production Materials and visualisation.

For our first print advert concept we decided on the assets we would need and we then collected them. this includes arranging a photo shoot of the hut that we want to feature in the advert. We will need to take photos of the hut. Choosing a sunny bright day would be ideal so that we have the best lighting conditions for shooting in. We plan to make an illustration out of the photo of the hut. Planning to use Adobe Illustrator so we can achieve the style we want which includes sharp, clean cut lines and vibrant colours. These are some visualisation sketches for the hut illustration asset

This is a very stylized poster designed to capture people’s attention with the fonts and colours used. The ‘Lighthouse’ font has been used because we associated it with the Cambridge way of life and think that it would appeal to young students as well as adults. We have kept the wording very minimal and straight to the point. The actual version would include contact details such as a phone number and website address. We have used a wheel to make it obvious that is to do with cycling and also City Cycle Hires hut to make their location familiar with the people seeing it because we think this is a unique selling point. The colour scheme is yellow and black because these are the colours that are currently associated with the business as well as them being very bold, eye catching colours. This poster is aimed at a mid range kind of budget.


Potential for development 

We feel that the poster its self is a good representation of the image of the company that we are trying to create. Although we realise that there is potential to improve and develop the poster. Specifically to fit the needs of the customer base. It is likely that we can include more information which we would need to make as simple as possible so that the tourist audience second whos language is English will be able to quickly understand the prices, contact info and service provided

Target Audience

One of the largest customer bases that we found during the conversations with the client was that forgein language students, usually aged from 18-22 were a big target audience. With this as a consideration we decided that we would include iconic cambridge imagery such as kings college skyline so that they can immediately identify the company as a Cambridge based one and we are illustrating the potential to explore the city.

Market position

City Cycle Hire is one of the most popular cycle hire companies within the language schools and our poster is designed to target the audience and attract other customers.

Recce Report

Risk assessment


Subject of photo shoot: City Cycle Hires location. Location: Fen Causeway/Newnham Date:29/2/2015
Photographers: Alex Davies

Hazard	Persons who may be harmed	Property which may be damaged	Risk controls already in place	Risk assessment	Action required if risk occurs
Cycling to and from location on busy roads.	Alex Car drivers	Bike, Camera and items on person. Car.	Cycle safely on cycle lanes and on quiet streets. Mobile Phone with him	LOW	Call for help. Hopefully passers by will stop and help.
Standing next to busy road when taking photos.	Alex Car drivers	Bike, Camera and items on person. Car. Street furniture.	Keep a safe distance. Being aware of surroundings.	LOW	Call for help. Hopefully passers by will stop and help.

Location for shoot

The poster would be exported for print form so that it could be printed up to A3. The cost for 50 posters to be printed at Print Carrier would be around £35 and these would be delivered to the client directly from the printers.

For this to be produced it would take about 20 hours of the artists time so we would aim to have it done by the 10th February.

We would create all of the assets for the design from scratch so there would be no issues with copyright there. But we would have to purchase the font if we were to use it, which would cost around £38. If the client didn’t want to spend this on this font but likes the styling we would work with them to find something similar for a more affordable price

Final Board of poster and development

Location Scouting Report - Photo Shoot

Timescales and Budgets

Printing costs

With the website we were looking at called cheapest print online, it would take 7 days with standard delivery for the posters to arrive, with express delivery it would take 2 days and with  fast track it would be next day delivery. This averages out to around 5 days on average for the posters to be delivered.

This is the evidence of my research into the costs of the prints and to show the price in total. It would cost you £17.34 for 7 day delivery for 50 gloss paper prints of your own design.

This gives us 7 days to work on write ups and other written work to be completed.

The photo shoot
 The photo shoot we did in the studio was very helpful towards the poster. We got the images of the products that we needed.

For the shoot we needed a college camera (DSLR) and the studio with the help of Mel for the lighting and Adam and Stephen prepping the products as he wanted them photographed while Alex and my self were in charge of taking the photos. 

This photo shoot took up a lesson of our time and Adam had to travel in. This is something we would have to consider to add to what would be the amount of payment in a real job with a client. It would average to around £35 an hour every time he came in. For the 4 times he came in for an hour and a half it would have added up to £210 pounds. 





Legal and Ethical issues
There were a few issues to address when considering all of the legal and ethical issues.
- When we were downloading the fonts we were thinking of using we had to make sure we had the rights to use them.
- When photographing the products that Adam bought in we had to make sure we weren't including the logo's so we either had to blur it out or take it from a different angle. This is one of the reasons we liked the idea of illustrating the stock images.
- We had to make sure the wording we were using wasn't patented by any other brand or company slogan.
- There is also a risk assessment for the photo shoot in a separate 

Risk Assessment of photoshoot

Target Audience - Canon's ad

The product is not targeted at a certain gender as it is a widely used product between genders and it can be intriguing to anyone. It doesn't really even have a target for the age. It could be presented to a person of any age and the aim of the advert would still be the same. It is presenting a very technical range of products and that is the only thing which means it would be aimed at a younger audience but it would be insensitive to regard an older generation as not interested in technology.

The product is a luxury item and not an everyday purchase. They are a new range which means it'll be a high price starting off. This means it is aimed at people with a certain lifestyle, someone who has high earnings and can afford an expensive gadget like a DSLR and also the time to go out and shoot on the DSLR.However the advert shows off one of life's unusual normally unseen events, that is how they are trying to inspire people to consume into their new product range so these seemingly untouchable events are made into reality. These items are generally aimed at someone who lives a very open relaxed lifestyle with time on their hands and an interest in travelling or seeing the world.