Production plan 2

Production plan  2

Production materials and visualisation

Vintage cycling posters that were used to advertise races and brands off bike inspired this design. It is a very distinctive style that is widely associated with cycling so we thought it would be a great way to advertise bikes for hire. This kind of style has started to come back into fashion with younger people so we thought this would be the perfect way to connect with this audience.

These are a few of the retro cycling poster designs we took inspiration from:

We were really keen on the idea of using the hut and the path leading out, it gives the company a welcoming feeling and like it’s the place to go. We have used the Cambridge skyline again to reinforce this feeling of cycling being a way off life in Cambridge. The colour pallet in this design is very warm and bold. It fits with the vintage look when the colours are slightly off. We haven’t included any text in this design but it would have the company’s name over the top and also some more information such as contact details and price. This is the style of font that we would be using for the text. It is an art deco based style and we have adjusted it on Photoshop by adding a think stroke. This poster is aimed at a larger budget and what we think would be the most effective. 

We would like to include the cambridge skyline as a theme for the poster.

Potential Development

We have worked on other ideas that we could include include in the print advert to develop it. This could potentially include photos of the products/services that City Cycle Hire offer. We are planning on meeting with the client to discuss this potential development as well as including more information such as website, phone number and price list. We wanted to have a good idea of the style of the advert before we could develop the content further. We are aiming to tailor it to the clients needs, so we are factoring in further development through conversations with City Cycle Hire into our plan

Target Audience

This particular version of out print advert is likely to appeal to quite a wide rang of people but with the focus on the leasure cyclist of between 18-45. We decided that the vintage poster style would appeal to customers who are looking to use the hired bikes for leasure cycle rides rather than commuting to work. The poster is tailored to appeal to an older audience because they can relate to the vintage style look. We also took into consideration younger customers and specifically tourists because we feel the style is fashionable at the moment and including the Cambridge sky line is a good way to show them a stylish way to explore cambridge.

Timescales and budget

The poster would be exported for print form so that it could be printed up to A3. The cost for 50 posters to be printed at Print Carrier would be around £35 and these would be delivered to the client directly from the printers. We have found local pritners in cambridge so that and delivery charges will be kept to a minimum

For this to be produced it would take about 30 hours of the artists time so we would aim to have it done by the 15th February.  With varying work days this is a safe estimate and is managable to finish before this date

We would create all of the assets for the design from scratch so there would be no issues with copyright there. The font is called Grenadier NF and is free for commercial use so there wouldn’t be any extra costs there.