History
JWT was founded by William James Carlton in 1864 and then in 1878 it was bought by James Walter Thompson who renamed it 'The James Walter Thompson Company'. It was then acquired by WPP group in 1987. In 2005 was shortened to JWT.
Operating Model
JWT is one of the most well known and successful advertising companies in the world. It's network has nearly 10,000 employers in around 200 offices in over 90 countries. Their clientele is huge and have worked some of the worlds leading brands. Including: Nokia, Kellogs, Nestle, Rolex, Vodafone, United States Marine Corps, HSBC and many more.
In a WPP annual report by Bob Jeffery he says that JWT are reinventing or 'digitalizing' the JWT agency. He also said 'we now have anchor digital agencies across the world'.
Products
JWT has a very wide range of clients. They are all moderately big brands. They are not all similar to each other. They seem to have tapped into at least one of the biggest companies going in every type of branding. Food products, hair and skin products, accessories, phones and various others. The only ones that are similar are Nestle and Kellogs. However i'm sure that's a friendly enough rivalry.
Market Position
JWT is known as the worlds leading marketing communications brand. The main leading competitors are Leo Burnett Company INC, BBDO worldwide INC and McCann Worldgroup.
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