''There's a rumble in the jungle and insurgents on the streets. Food revolutionists the Guerrilla Kitchen have been seizing vacant lots and festivals across the county and forcing hungry patrons to eat delicious food.
The culinary freedom fighters, AKA Taffeta and Jay Scrimshaw, have been cooking up a storm since time began. Jay headed up Bibendum and Chez Bruce before the revolutionists opened their own establishment The Pheasant, which won Best British Restaurant 2009 on The F Word. But weary of the system, the culinary rebels broke free in their bid to give the people of the streets access to fine dining.
Are you ready for the kitchen revolution?
Keep your eyes peeled for the Guerrilla Kitchen.''
This is the 'long description' on their facebook page. They are a pop up shop which pops up in different locations around cambridge including the Foodpark and The Free Press pub. They are looking to increase brand awareness. They have a very cool, original look. This should be portrayed through posters around cambridge, stickers, little things that people see and remember. They also have a twitter account which is aiming at younger people as this is the sort of thing young people will look out for. New, original and independent companies are very respected at the moment.
They have a very interesting menu with food from all over the place focusing on vietnamese cuisine. This raises many opportunities of designs and logos.
Their competitors are other independent food chains or other pop up shops. There is another pop up shop focusing on Jamaican food. This also features at the free press pub. It's not certain they are competitors they may well both respect each others foods. None the less they are a similar product in the same field. So there will be one doing better than the other.
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