City cycle hire is a cambridge based independent bicycle retailer and rental service. It is aimed at both people who are enjoying a short stay in cambridge and students or anyone else staying in Cambridge for a longer amount of time. they have offers from 4 hours to 1 year and the price ups accordingly. They have a very clear understanding of their target audience and they know exactly what they are aiming to advertise. They have a webpage which tells people all about the prices, the bikes themselves, offers, how to book, and they even offer interesting places to visit in Cambridge by bike.
Their competitors in Cambridge are Cambridge Bike Tours, Station Cycles and then there are smaller independent cycle hire places dotted around but they aren't really in the same league as the three leading cycle hire shops. When typed in to google ' best cycle hire in cambridge' City Cycle Hire is the first with a 5 star rating. The others follow after with fewer ratings. City Cycle Hire seems to be the leading, most popular bike hire in Cambridge.
What we were thinking of pitching to them was the idea of a new look. If they are aiming at students their logo, font on the website and general theme should stand out to young people and students. At the moment it is a very simple layout with a simple logo. We think just a few small changes to the look would get them out there a lot more. They also have no other social media sites. This could get the word out a lot further than just a website which you have to discover for yourself.
We also thought of adding to the 'sights' page where they list some places to visit by bike. We thought we could add a well thought out cycle route with an independently drawn map, selecting certain locations to visit in Cambridge.
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