Selecting the Advertising Client - Nana Mexico

3. Nana Mexico

Nana Mexico is one of many food chains in Cambridge. It is one of the most competitive markets in the city. With amazing restaurants such as Jamie's Italian, The River Bar Steakhouse and Grill, Midsummer House, Aromi and all the amazing pub food options it is hard for Nana Mexico to stand out. The way they have tried to stand out is to appeal to a younger audience. They have offers such as 'student monday' where they offer any main menu meal with a drink for £5. This obviously appeals to students as a cheap meal that will keep you going.

They also have a very different way of addressing the reason behind the company with a story of the owners grandmother feeding her whole neighbourhood in Mexico in about 1958. This gives the company a certain recognition and appeal and it also sets it out from the rest in a very interesting way.

Their look is very modern and appealing to students with a sort of 90's retro theme. Their logo which is shown above is also very simplistic. It relates back to the story behind the company with the smaller slogan 'Street Food' at the bottom. Even inside the stores the whole decore is set out very intricately and to a certain genre. There are light bulbs without shades around them and everything is wooden which gives it a very organic, fresh, natural feel. They have a very specific range of drinks such as San Pellengrino and other top of the range, good quality, fizzy fruit drinks. These are also adding to the general vibe of the company.

They also show links to the twitter account on their website along with, the menu, offers, delivery options, locations and the backstory to the whole brand. Their website joins in on the 90's retro theme with light blue, yellow and other vibrant colours which adds excitement to the site.