The print based advertising campaign that I chose to analyse was Canon's come and see campaign from JWT London. This advert focuses on deer exploring a night time setting of a housing estate in Essex. It has gone all over the internet and featured in various articles on different websites and magazines. There is also another advert within the same campaign following a game of Calcio Storico, an ancient gladiator style game of football.
The come and see campaign is a cross media platform eg. print base, video. The whole campaign is very interactive. When on the canon 'come and see' website you have the option to go to the twitter or facebook pages of the campaign to be updated by canons own feed. It allows you to send your own photos to them. It is all very personal. It makes the audience feel like they're invited to join in.
Every advert out nowadays has an interactive side where you can either tweet your thoughts or post your thoughts on facebook. This is obviously a very easy way to get people involved. People are glued to their phones all day so there is no reason why they won't look it up while they have a spare minute. It also addresses the younger generation as a target audience as they are very social media orientated.
It was also an international campaign. It is engaging with audiences everywhere trying to inspire people to go out and take photos and see more of the world's events. The two general themes of the advert is inspirational and magical. The advert hasn't appeared in many outdoor advertising sites however it does have a full page spread on the canon website, which shows the print, the video, a background to the advert and also a slideshow of photographs from the project. This website slideshow is more addressing the products they are advertising in action.
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