Concept and Pre - Production 13.

We have been playing around with quite a few ideas. Our main one being posters to advertise the product. These will be printed at A3 sizing and after researching the costs it should come to around £20 to print out 100 copies of good quality posters.

We have also been looking at what style of poster we are going to work on. We have been captured by the idea of an old retro style vintage cycling poster. The poster to the right is what caught our eye and gave us the inspiration for the idea. It would create an original look to the poster it would also engage the reader as it wouldn't be too boring or dull.

                                                                                                                   

We were also looking into the style of font we wanted to use. After looking at various different vintage cycling posters we found a font called art deco which looks like this. It used at old style cinemas as well. It would give the poster a very authentic look.

Initial Concepts

 

This design is based around composition and the photos that we took with Adam on the photoshoot. Its a nice simple layout and outs the point across really simply.

This would cost around £60 to get 100 printed out. The poster would be finished within two weeks after the photo shoot.

This is a basic block colour of one of the ideas we were thinking about doing with the theme of vintage cycle posters. The hut Adam works from being the centre point. With information around the page. These colours also seamed to work really well together.

This poster would be slightly longer to complete as there are more details to add. It would cost around the same amount as the other poster to print out.

For the poster we aim to have a rough draft done by next week, the 2nd of February. And a complete printed version the following week.

We have had some other ideas to make a short video demonstrating the process of hiring a bike from city cycle hire. It would be around a minute and a half long possibly even less. All it would be doing is to show how simple the process is. It would feature very quick snappy editing with a very simple tone. Our inspiration from the quick and snappy theme of it came from mainly the idea behind the message of city cycle hire being a very easy process but also from the wickes adverts

- https://www.youtube.com/watch?v=p9tjs-6wbsI

 this is a thirty second advert. This is very short for an advert so it is playing on the quick and easy but effective idea. This is what we are aiming for throughout the whole campaign.

Our third idea/ concept for the campaign was a 10 second animation of a cartoon/ stick man cycling and forming the city cycle hire logo. This would be done on after effects.