A simple but effective, eye catching poster to advertise the easy process of hiring a bike from city cycle hire to language students studying English in Cambridge.
- Target audience: Language Students studying in Cambridge
- Objective: To advertise how easy and cost effective the process of hiring a bike from city cycle hire is
- Campaign message: Quickest, easiest, cheapest way of getting around the city by bike.
- This will be advertised by an eye catching poster that will make it very clear how simple the whole process is.
- Launch dates: We are doing a photo shoot on Wednesday the 28th of January to gather images of the physical product being advertised. We will also hopefully discuss some further ideas with our client.
- Seasonal and calender events: Obviously summer is most likely the high point of bike rental in Cambridge as everyone wants to experience the city's beauty in the hot sun but with this campaign as it is early spring/ late winter we will do a more rounded, general campaign with no specific seasonal theme.
- Location: the location of the posters will be around the language schools, and possibly other student union bars for the cold audience of other students in Cambridge who are not necessarily studying English here. The location of the shop itself is located on Lamas Land, Newnham Road.
- Legal and Ethical Issues: We are targeting foreign students so we will have to take into account the language we are using. There are also issues of having the right to put posters up. We will have to deal with the budget of buying advertisement space if we are to use outdoor advertising spaces.
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